Recently, I was talking to someone who’s about to start his own business. He needed legal advice and decided to get it from a friend who’s also an attorney. It didn’t matter to him that the attorney mostly deals with intellectual property matters, and my friend’s needs centered on start-up issues and contracts. A lawyer’s a lawyer, right?… Read the rest
Category Archives: Workplace Communications
Public Relations: Don’t Just Articulate…Resonate
One of the more common problems I’ve seen when it comes to public relations messaging is that while many messages tend to contain all of the right information and make all the right points, they don’t resonate with people.
More to the point, their creators are great at articulation, but they don’t know how to make those same messages relatable to the targeted audiences.… Read the rest
Public Relations and the Power of the Unexpected
One of the hallmarks of good communications, good branding, good marketing, good crisis management and effective public relations is consistency. When people know what to expect from you – hopefully good things – your brand, your reputation and your effectiveness is enhanced.
When your stakeholders have the time to anticipate something good, and then you meet their expectations, the entire process works to deepen the impact of whatever you do.… Read the rest
Marketing Communications: Performance is Downstream from Values
There is a fine line between what used to be called “cause marketing” and disingenuous virtue signaling in your marketing communications programs. I tend to prefer neither, and much prefer when your actual corporate values stand for something.
An example of the disingenuous kind of virtue signal marketing is when brands and marketers use “greenwashing” strategies.… Read the rest
Business Ethics: Should Religion Stay in Its Lane?
I’ve known a few people who’ve made a living as business ethicists and two of my problems with their tendencies are: 1) They tend to adhere to the ethics of relativity (but not really); and 2) They work hard to completely disassociate any religious or traditional moral code from business ethics.
To be sure, in this diverse world where people of many faiths come together to work, it would be inappropriate to try to impose a single religious code on all.… Read the rest
Crisis Communications: Is it Time for Your Crisis PR Reset?
One thing that gets talked about a lot in the public relations business is crisis communications. You read articles like this one, perhaps you go to conferences or participate in webinars on the topic. You follow people on social media who give you a steady diet of crisis PR tips and tricks. But what is the current state of your crisis management readiness?… Read the rest
Inconsistency is the Death of Credibility
One of the mistakes people make when they point out someone else’s hypocrisy is that they assume that everyone understands that the inherent inconsistency undermines the credibility of the hypocrite.
Years ago, that may have been more practical but not today.
One of the more glaring examples of this is when a group of students who don’t like a visiting guest speaker, so they decide to shout down that speaker when he comes to campus.… Read the rest
“Not My First Rodeo:” Does Experience Matter or Not?
It’s a saying you may have heard a number of times. “This is not my first rodeo.” It’s meant to remind the listener that you’ve been here before. You know how this works. You know what can happen, perhaps what will happen, and what can be done to make it all work out for the best.… Read the rest
Crisis Communications: How to Spot a Crisis Before It Happens
You can’t predict the future, and with that in mind, you can’t predict every crisis before it may happen. But one of the things I’ve built into crisis planning over the years is an early-warning process for anticipating and identifying potential crises.
There’s no magic to it. Mostly, it’s a matter of constant vigilance and discipline in monitoring your own intelligence channels.… Read the rest
We’re Launching a Police Recruitment Marketing System to Help Police Departments Meet the Staffing Crisis
It’s hardly a secret that police departments at all levels are having trouble recruiting and retaining qualified and talented individuals.
Stellar police officers are opting to retire or just quit, frustrated over lack of resources or support they need to carry out their high-risk duties. Increasingly, good officers don’t want to chance doing what they’ve been trained to do, as they’ve been trained to do it, only to find themselves in the line of fire, literally and figuratively.… Read the rest